A free guide from The Marketing Factory

The 11 Leaks Draining Your Coaching Funnel

Seventeen pages on the eleven places a coaching funnel loses people between the ad click and the paid call, and what to do about each one.

your funnel is not broken, it is leaking

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What's inside

The guide walks your funnel in order, one stage at a time. Six stages, eleven leaks, and the fix for each.

The ad

Why your ad could belong to any competitor, and the one objective setting that quietly wastes half your budget.

The page

The five second decision every visitor makes, and the form field that costs you the lead.

The handoff

Your warmest thirty seconds, and what most people put on the thank you page instead.

The follow-up

A lead stays warm for about 48 hours. Here is what has to happen inside that window.

The booking

Eleven DMs to agree on Thursday, and the reason half your calendar never shows up.

The data

Why you keep scaling the wrong ad, and the audience you already paid for and threw away.

This is the checklist I run on client accounts

Nothing in the guide is theory. It is the same pass we make before we touch anyone's budget, and here is what it did on a course business selling into a crowded category.

EdTech

1,152 leads at ₹12.50 each, and 170 enrolments in 60 days

The account was buying clicks, not students. We narrowed the offer to one buyer, moved the campaign to leads, and put WhatsApp behind the form. Enrolments started on day four.

1,152Leads

₹12.50Cost per lead

170+Enrolments

12XROAS

Subhajit Dutta, founder of The Marketing Factory

Subhajit Dutta, The Marketing Factory.

Who wrote this?

Hi, I am Subhajit. I run The Marketing Factory, a small team in India that builds go-to-market systems for coaches, consultants and course creators. Funnels, Meta ads, WhatsApp and email, put together so they actually talk to each other.

Four years in, most of my working life happens inside ad accounts. A seven figure ad budget managed, more than 50,000 leads generated, and ₹1 Cr+ in revenue for the people who hired us.

Here is the part I did not expect when I started. Almost none of those results came from a clever new idea. They came from finding the place where the funnel was already losing people, and closing it. The traffic was usually fine. The offer was usually fine. Something in the middle was open.

You have probably felt it yourself. The leads come in, the calls get booked, and somewhere between those two things the number quietly drops. I wrote this guide because I kept giving the same eleven answers on calls, and you should not have to book one to hear them.

— Subhajit